BOOK by Cadillac members will have app-enabled on-demand access to the latest premium trim Cadillac models to keep in their possession. The vehicles will be delivered via white-glove concierge to members’ requested locations and exchanged at their leisure or as their needs change. Members can just as easily take to the winding roads in a performance V Series and enjoy a back-mountain winter ski trip in an Escalade in the same week. Alternatively, they can keep an SUV during the winter months and switch to a performance sedan during the summer, with each vehicle picked up and delivered to their doorstep.
With maintenance, insurance and detailing of the vehicle handled by Cadillac, members are freed from the baggage that comes with traditional vehicle ownership and given the freedom and flexibility to fit their lifestyle.
BOOK by Cadillac will launch first in the New York metro area, with plans to debut in other markets.
Cruise, a subsidiary of General Motors, is a developer of driverless vehicles.
Cruise is developing autonomous technology capable of handling challenging aspects of city driving. Its fleet of Chevrolet Bolt EVs is deployed on busy San Francisco streets testing the future of mobility.
Detroit, MI 48232-5170
General Motors Co. (GM), headquartered in Detroit, Mich., designs, manufactures, markets, and distributes vehicles and vehicle parts, and sells financial services. GM manufactures cars and trucks in 35 countries.
Fort Worth, TX 76102
General Motors Financial Co. is the financial services arm of General Motors Co. The company is a global provider of auto finance, with operations in the United States, Canada, Europe, China and Latin America.