Date(s) - 09/14/2017 - 09/24/2017
Fairground of Messe Frankfurt
The International Motor Show Cars (IAA) is the world’s most comprehensive show of the automotive industry for everybody who develops, manufactures, or uses passenger cars. A special feature is the large presence of suppliers throughout the whole automotive value added chain. Around 400 exhibitors from the supply industry are presenting their products. This year, South by Southwest partnered with Mercedes-Benz to host a tech conference at the International Motor Show. The three-day event, called the “me Convention” will focus on the future of mobility and its implications.