HyreCar Partners With Lyft to Offer Rideshare Rentals

  • Emma Sandler
  • May 18, 2017
  • 0

HyreCar, a peer-to-peer carsharing marketplace that allows car owners to rent their vehicles to rideshare drivers, has begun allowing Lyft drivers in Los Angeles to sign up directly as Lyft drivers on its web platform.

Previously, HyreCar only offered the ability to rent a vehicle to use for Lyft if a person was already signed up as a driver for that platform. But now people have the ability to sign up drivers to the Lyft platform through HyreCar, making the process to become a driver and find a vehicle simultaneous. But HyreCar also has the unique advantage of allowing anybody over the age of 21 to rent a vehicle — traditionally car rentals are not available to drivers under 25 — meaning that Lyft is able to attract an additional pool of driver to meet demand in Los Angeles.

“Drivers under 25 are an important demographic for us to capture, and HyreCar’s vehicle solutions are the ideal fit to help us expand our market presence, both in Los Angeles and beyond,” Mike Brockhoff, driver supply lead for Lyft Los Angeles said in a company statement.

Although there are no available statistics on the number of Lyft drivers in Los Angeles, or rideshare drivers overall, there are a number of projects taking place in Los Angeles that rideshares may need to provide additional supply to meet potential demand. Los Angeles has been experiencing an abundance of construction that hasn’t been seen since the 1920’s, and with the Rams and (San Diego) Chargers both moving to Los Angeles — and a new 80,000-seat stadium complex scheduled to open in 2019 to host them — it is necessary for a rideshare to have as many drivers available to riders for colossal events like gameday.

“In the rideshare world — [supply and demand] meet for 1/1000th of a second (at best) — and then you’re either over/undersupplied or over/under demand,” Andy Tryba, the chief executive of RideAustin, and Marisa Goldenberg, the chief operating officer, said in a published report. This was apparent during a football game between the University of Texas and Notre Dame on Labor Day weekend where there were not enough drivers to meet demand, meaning over 2,500 riders were left without rides.

“What we’ve learned is that we have to continue to onboard drivers for those peak demand times,” Tryba and Goldenberg said.

HyreCar, founded in 2014, currently operates in 26 states across the US. Hyrecar and Lyft did not respond to requests for comment.

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