Daimler Financial Collaborates With German Firms to Launch Online Identity Platform

Several German firms, including Daimler Financial Services, are teaming up to launch a European company, created to store personal data securely, and allow customers the ability to make purchases online from different outlets without keying in their details each time.

And the partnership could serve as a “baseline” for further cross-collaboration, said Mirko Schiefelbein, transformation director at technology think-tank Core — one of the six companies involved in the initiative.

“It would be a natural step to expand the platform,” but the companies are first going to watch how the program evolves, he told Mobility Finance.

Core, along with Allianz, Axel Springer, Daimler, Deutsche Bank, and location services provider Here Technologies signed a declaration of intent to establish the platform for registration, e-identity, and data services, the companies announced today.

“The platform we are designing will provide significant additional benefits for our online clients,” Klaus Entenmann, management board chairman of Daimler Financial Services, said in the release. “This not only applies to our traditional financing and leasing business, but also to our mobility concepts, which is one of our strongest-growing business areas.”

Daimler’s mobility services include moovel, MyTaxi, and car2go.

The joint online personal data platform will operate similar to U.S. initiatives offered by Facebook and LinkedIn, where consumers can log on to multiple sites with a single identity.

“We are convinced that as the technical and regulatory framework develops, and as digitalization continues to change many areas of public life, there is a specific need for an integrated, secure online identity service,” a Deutsche Bank spokesperson told Mobility Finance.

The companies plan to launch the first functions of the platform in the second half of 2018 at the latest, the spokesperson said, but declined to specify what those functions will entail.

“We are starting with Germany. In subsequent steps, we plan to extend the platform to cover the European market,” the spokesperson said. However, the rollout will depend on competition authorities — European regulators — who must give the “go-ahead” before the venture can be launched.

Additionally, the companies intend for early communication of the planned venture to serve as “an invitation to market participants who want to roll out the platform together with us,” the Deutsche Bank spokesperson said.

“New digital products, services, and solutions are rapidly changing the way we live, move, and interact with each other, and it is vital that we can access them in a user-friendly and secure way,” Edzard Overbeek, Here’s chief executive, said in the release. “As we enter the age of autonomy, a digital master key will be especially useful for people seeking easy access to different modes of transportation.”

To learn more about the evolution of transportation, join us at the second annual Auto Finance Innovation 2017 conference, May 17-18 at the Hilton Bayfront in San Diego. Visit www.autofinanceinnovation.com to register or learn more. To request a media pass, contact Skylar Taylor at staylor@royalmedia.com.

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