SPLT ‘In Talks’ with OEM to Launch Carshare Model, Exec Says

SPLT is “in talks” with an automaker to integrate its carpool app into the OEM’s connected vehicles, as part of the startup’s plans to launch a carsharing model, Kristin Welch, SPLT’s head of business development and corporate strategy, told Auto Finance News.

SPLT envisions shifting its model from B2B to business-to-business-to-consumer, Welch said. Coworkers can already carpool to work via SPLT’s platform, and with this new integration they could then list the vehicle up for carshare while at work for other consumers or enterprises to rent. Additionally, SPLT looks to partner with auto lenders to help increase vehicle utilization.

“I think there has to be more collaboration between rideshare and auto lenders,” she said. “We are going to help lenders increase the utilization of the vehicles and get people to buy the vehicles,” by offering an alternative source of income for consumers. “In the U.S. alone, there are all of these millions of miles driven by millions of commuters every day with empty seats in the car — and not to mention an empty trunk that we can fill with product, which is also in our view to the future,” she said.

In February, SPLT inked its second round of funding with InMotion Ventures, which is powered by Jaguar Land Rover.

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