SPLT, Rideshare for Coworkers, Expands to Europe

Founded in 2014, SPLT started out just like your typical rideshare. But soon enough, the Detroit-based startup found its own niche, pivoting to a B2B model.

Now SPLT is expanding to Europe.

The startup’s platform creates a commuting community for coworkers, instead of pairing riders up with strangers. Companies are charged an annual fee to provide the platform to employees. The startup operates in Atlanta, Austin, Detroit, Mexico City, New York, San Francisco, and is now prepping for a European expansion next month.

“We are starting off with Germany and England, receiving interest from our customers,” said SPLT’s founder Anya Babbitt. “We are also seeking to further expand in Latin America.”

Municipalities, universities, as well as different corporations – such as Bosch and Honda – have already used SPLT’s platform, which totaled 50,000 users at the end of 2016. The company is in the process of sealing its second round of seed funding, backed by a major OEM, Babbitt said. So far, the startup raised  $1.2 million in total funding, from investors including Techstars, Verizon Ventures, and Wells Fargo.

“Our enterprise model operates in a closed and secure network of individuals, either within one corporation or a cross pollination of several,” Babbitt said. 

Besides enterprise carpooling, SPLT also provides non-emergency medical transportation. The startup partnered with Lyft last year to allow seniors in Michigan request transportation to and from appointments, by submitting their name, pick-up and drop-off locations. SPLT handles scheduling, as well as insurance-related verifications.

SPLT is part of a multichannel model future — we can be the first mile or the last mile,” Babbitt said. “Currently, we are working on a partnership, by which SPLT’s ride-matching algorithm will be used during autonomous vehicle testings.”

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