Via Crowdsources Rider Feedback for New ViaExpress Program

Via is working on a new solution, dubbed ViaExpress, to get riders to their destinations quicker and with better arrival predictability.

And the rideshare company is actively crowdsourcing customer feedback to help shape the new service.

While Via’s bread-and-butter model has been providing shared rides for a flat rate, the company is also working behind the scenes to power public transit agencies. Now, the company is adding a more traditional on-demand service to the mix — perhaps in an effort to compete with its prime rideshare competitors Uber and Lyft.

New York City-based Via provides shared rides in New York City, Washington, D.C., and Chicago. It is also working with public transit agencies like Keolis in France, and most recently Arriva in the United Kingdom.

And just last week, Via revealed an upcoming partnership with Capital Metro — an Austin-based public transit agency — which is slated to begin in early June, Chris Snyder, Via’s vice president of expansion, told Mobility Buzz.

While it is unclear how ViaExpress will operate, it appears the new service will be more like other major on-demand rideshare models.

“We know Via is super efficient for so many trips, but are there specific times and routes when the shared rides we know and love could better fit your needs?” Via said in an email shared with its riders. “So we started working on ViaExpress — an even faster way to Via!”

The email ends with a call to action for Via riders, to help the company shape its new service. “But like everything else about Via, we believe that doing it together makes us smarter and better. That’s why we’re asking for your help — how can we build ViaExpress to make it work for you?”

Via did not respond for comment by press time.

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